ECSTATIC FRESHNESS

50 Cent launches his Street King Ad in hopes to feed and provide clean water for a million kids in Africa.  He spoofs The Hangover with the assistance from his BFF, Floyd Mayweather and The Hangover co-star/ex-world champion Mike Tyson.  Check out Part 1 above…

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The unveiling and subsequent auction of the Nike MAG was by and large the biggest sneaker event of the year, if not the decade. Working with The Michael J. Fox Foundation for Parkinson’s Research, Nike sold 1500 pairs of the sneaker over a 10 day period, raising a total of $5,695,190.53!!!

UPDATE: Sergey Brin, co-founder of Google, will be matching this number, so in the end over $11,390,381.10 USD will go to charity as a result of this initiative. [via]

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Fashion house, The Brooklyn Circus celebrated the 3rd year of their San Francisco establishment with a block party last month and documented this with footage of the party and an interview with the guys behind the brand.  Refined, modern and clean BKc exemplifies why they’ll be around for 100 years.  Check it out after the jump, Read more…

Go green as the creative duo behind Bionic Yarn, brand ambassador Pharrell Williams and founder/CEO Tyson Toussant, talks to Complex Magazine about products produced by using fibers collected from recycled plastic bottles.

Some Bionic Yarn collaborations include Timberland, Kiehl’s, Moncler, GAP Japan and UK 40th Anniversary Fall/Winter 2010 collection, and Endstar.

“If you build smart and shop smart, you’re living smart. It’s Bionic”, says Pharrell.

Learn more about fashion for a cause and watch both of the Cut & Show videos after the jump, Read more…

Pharrell Williams was in Virginia Beach recently to speak to kids at a function for NASA & From One Hand To Another‘s STEM initiative and was joined by NASA astronaut Leland Melvin. Check out footage from the function after the jump…it’s inspiring action for our youth.  Skateboard P is also working with FOHTA to build the Pharrell Williams Resource Center that’ll be located in his home state of Virginia.  Hit the jump to be inspired, Read more…

The legendary Dr. Maya Angelou and Common sit to discuss their initial meeting, communal empowerment, impacting influence and responsibility.  Really powerful discussion…check it out.

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Hip-Hop photographer, Jonny Nunez recently collaborated with Fitted Hat Icon, New Era for a line of limited edition hats that will donate 40% of the profits to his non-profit, Eye Can Foundation.  Check out the in-store presentation decorated with some of his most famous photographs of Hip-Hop icons.

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Actress Taraji P. Henson joins a growing list of compassionate celebrities who are speaking up for animals by refusing to wear fur. She bares all in a super sexy ad for PETA‘s iconic “I’d Rather Go Naked Than Wear Fur” campaign and shows off her skin to help animals keep theirs.  Watch behind the scenes footage of the shoot and Taraji talk about how the HBO documentary, “I Am an Animal” changed her life.

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Ouigi Theodore shares his unpredictable, inspiring road to becoming the visionary founder of The Brooklyn Circus, a trendsetting mens and women’s boutique and lifestyle brand.

I really like this brand and what Ouigi and his team have built up over the years.  Sometimes viewing other people’s success inspires your own.

Dip Your Bucket Where You Stand.  © Ouigi Theodore

AkShone – The Tennessee Volunteer