ECSTATIC FRESHNESS

After his involvement with Reebok and Aston Martin, super-producer Swizz Beatz expands his creative empire with Lotus as the VP of Creative Design.

Lotus says,

So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts:

1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.

2. Like our cars, he’s multi award-winning: This year he shared a Grammy Award with Jay-Z.

3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys

Hit the jump to watch Swizz and CEO of Group Lotus Dany Bahar talk about the collaboration, Read more…

Fashion house, The Brooklyn Circus celebrated the 3rd year of their San Francisco establishment with a block party last month and documented this with footage of the party and an interview with the guys behind the brand.  Refined, modern and clean BKc exemplifies why they’ll be around for 100 years.  Check it out after the jump, Read more…

Will & Jada Pinkett Smith invited Architectural Digest Magazine into their Malibu, CA estate to take a look inside of the 25,000 square feet abode.  It host 9 bedrooms, fully handmade custom furniture and lake front views with in the mountains.  Check out some shots from the feature.

If you’re an X-Men fan, you’re definitely a fan of the women of the X-Men and although these tees are made for women, we thought our female readers would like these Women of X-Men Tees…we’re actually pissed that they don’t have them for the fellas…yet.  Storm would get madd wear on my chest.  Anyway, peep the collection that was designed by Patrick Nagel and can be copped HERE.

We’re fly like paper planes (Word to Curren$y)!  Well, paper planes fly higher and longer with the Electric Paper Airplane Conversion Kit.  The people over at ThinkGeek have created another toy for the kid in all of us!

Slip the Electric Paper Airplane Conversion Kit propeller attachment onto your paper airplane. It clips to the front, with the prop sticking out the back. Hold the battery pack up to the front and enjoy the sound of the propeller motor winding up. After 20 seconds (and don’t do more, or you’ll blow out the capacitor), you’re fully charged and ready for about a minute and a half of awesome, propeller-driven flight time.  Check out the promo video above and shot of the kit below, you can grab one HERE…fly high.

Ecstatic Freshness Media Group

The human body is a marvel of creation and it all boils down to one thing, DNA. Scientist discovering the chain that makes up our entire physiological nature was no doubt the most prolific discovery of all time. So now that we know what we’re made of, how about showing it off to friends and family over dinner. That’s exactly what you can do with DNA11. The Design house literally shocked both the contemporary art and scientific worlds simultaneously when they introduced the DNA11 Personal Portrait. With one swab inside the cheek they can create your genetic profile and supersize a digital copy of your DNA. A variety of colors, frames and sizes are available with over 25 total combinations for a cool $200(USD). [via]

Ecstatic Freshness Media Group

Which hand sign best describes you? Are you “Fighting the Power”, “Peacing Out”, “Living Long and Prospering” or ”Rocking Out” or  (You can even rep the Eastside or Westside)?  You can cop’em to match your mood and make a statement to the world around you with these Hand Sign USB Drives.

Ecstatic Freshness Media Group

A Bathing Ape collabs with BUILT for MacBook/iPad/iPhone neoprene sleeves.  They come in BAPE’s classic camo print with the BUILT logo stitched in red.  They will be released as part of their BAPE Fall 2011 collection.

Ecstatic Freshness Media Group