
Here are a few other highlights of the Spring 2010 A Bathing Ape releases. These button-down shirts shown below are patchwork and boy scout shirts, each featuring BAPE’s classic elements with the always playful design. They are available in olive drab, navy blue, and beige colorways now through select A Bathing Ape locations, you can also check the webstore. Remember, these are never mass-produced (if so, it’s probably bootlegged…not that there’s anything wrong with that) so there are only a small number of them. … Read more…

They're all doing it...hey! Not that!
Once again, Paul Carrick Brunson hits us with more relationship advice, but this time it’s more prominent in reference. Paul has brought to light something that we don’t do enough of…I know I don’t. The art of smiling, maybe not the art, but the lack of having a happy expression on your face. How many times have you ladies wanted that guy at the gym to approach you, but he never does. Fellas, did you wonder why you couldn’t close that deal that could’ve landed you that name and number promotion or bonus? Things may have been different had you smiled or at least had a happier expression on your face. Read more…

Halle 2.0???
We heard your inquiries (Where’s the EF model for this month? Who is she?) and text messages (ok, dad…as promised) and we understand, but we can’t just pick any booty model to grace the site of the almighty EF…this sh*t takes time and research. We try to give you more than @ss a pretty face, we TRY to get some substance along with it…sorta like veggies with your entrée. Read more…